Casting the different bird characters required extensive searching, and directing the talent over phone patch presented unique challenges on this TV spot for Pennington Wild Bird Seed.
Several scripts were tested, this being the winner. After recording the opening dialogue, the bird characters sang my arrangement of “Ain’t We Got Fun?” with varying degrees of character and accuracy— remember, these were different sessions, they’re not hearing each other as they sing their harmony parts… but it blended nicely in the end. But my favorite part was scoring the opening drama. It reminded me of the fun I had scoring the drama of dozens of deer and turkey hunting videos in the 90s.